Don’t Waste Food: Give Ugly A Chance0
The French supermarket chain, Intermaché has turned this around with an absolutely brilliant marketing campaign that celebrates “Inglorious Fruits and Vegetables”.
I love the name! I wish more stores would do this, as I’d certainly eat more ‘rejected’ produce, especially if it’s sold at a discount. (If you can’t bring yourself to eat it as is, you can always throw vegetable scraps etc. in your broth). Watch this – and the next time you see a less-than-perfect-looking fruit or vegetable at the market – give it a chance!
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