The Real Food Guide

Don’t Waste Food: Give Ugly A Chance

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Don't waste food: Give ugly a chanceI’ve posted in the past about how food waste is a huge problem around the world. The crazy thing is much of this food is thrown away before it even reaches consumers!

The French supermarket chain, Intermaché has turned this around with an absolutely brilliant marketing campaign that celebrates “Inglorious Fruits and Vegetables”.

I love the name! I wish more stores would do this, as I’d certainly eat more ‘rejected’ produce, especially if it’s sold at a discount. (If you can’t bring yourself to eat it as is, you can always throw vegetable scraps etc. in your broth). Watch this – and the next time you see a less-than-perfect-looking fruit or vegetable at the market – give it a chance!


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Image source: Mutant Strawberry by Niels Heidenreich

Vivian is the founder of the Real Food Guide and a Registered Holistic Nutritionist (RHN) who believes that each individual needs to go on their own Real Food Journey to find what works. While she herself eats a diet of real food (aka a paleo diet), some people may find that they can flourish on a vegetarian diet instead. However, universal to optimal health and well-being is good quality, nutrient-dense, Real Food.

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July 25 |

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