The Real Food Guide

Q & A with Real Food Producer: U-RAAW!


Real Food Q&A with U-RAAW!'s Adam Franklin
The Real Food Guide BarsEditor’s Note: A while back Adam Franklin of U-RAAW! offered to send me a box of custom-made energy bars. Once I learned that they were made with raw, quality ingredients, and from the city where I went to university, I had to try them. My custom bars had dates, sunflower butter, sprouted chia powder, clover honey, chocolate chips, vanilla extra and cacao. The fun part was, not only did the bars come in exactly the flavor I chose, I also got to name them too! They tasted amazing. The only problem I had with these real food bars was that they went a little too quickly once my son got his hands on them. Since my bars were nut-free, they made for a good treat to include with school lunhces. They were also a good substitute for homemade snacks when I didn’t have time to make my own. They’re so good that I wanted to help Adam spread the word about his biz, and I asked him a few questions about it, and his real food philosophy. Once you’ve read all about Adam and U-RAAW!, you’ll want to enter the giveaway at the bottom of the post for a chance to win your own box of custom energy bars and more!


Do you have a personal food philosophy, and if so, what is it?

I’ve researched and experimented with many different diets over the last 10 years (i.e. Paleo, vegan, raw, gluten-free, etc.) and have come to the conclusion that there is no single diet that suits every individual.

We each have unique nutritional requirements based on our age, gender, activity level, genetics etc. My belief is that we need to find out what works best for each of us through trial and error and allergy testing. Many of us have food intolerances and don’t even know!

Tell us a bit about your business. How long have you been at it?

My wife (Kathryn Marcella, pictured above) and I began developing U-RAAW! last spring, and we have been focusing on growing it to “spread the health” ever since. Building a new business from the ground up has been an amazing experience.   It has been a lot of hard work with plenty of ups and downs, but we find it extremely rewarding. The process has been long, but we have learned so much and are excited that we are now at the stage where we can share our product with the North American market. We are very passionate about healthy eating and  living a healthy lifestyle, and are excited to share this passion with others.

What do you think is the biggest challenge people face in eating real food?

Lack of time… the majority if us lead extremely busy lives and juggling work with family time, social time, and other obligations can be quite challenging.  Although our health should be one of our top priorities, we often neglect it until significant health problems are present. And this ties right in to part of the reason why we developed this business.  We wanted people to have the opportunity of building their own healthy portable snacks so their are no excuses the next time they are short on time and need a quick snack.

As  a nutritionist, I love knowing that there are people like you out there, to help busy people find ways to eat better in their own homes. Do you have a signature healthy dish or a dish that you like to make? Would you share the recipe?

We have quite a few recipes that our family enjoys. Two of our favourites are: vegan banana blueberry muffins and Chia pudding. We often make larger batches of food when cooking or baking really saves on time. If you are  making a batch of soup, or veggie chilli for example, why not make an extra serving or two that you can freeze and eat another day? Or baking muffins for the kids lunches… make a double batch. Having an assortment of tasty homemade meals in the freezer comes in handy on nights when time is tight and the kids need something in their stomachs stat!

What’s your best tip for getting the best bang for your buck, when it comes to getting quality food?

Buying certain foods in large batches can really help keep costs down.  Most nuts, seeds and dried fruit can be frozen and will last for 1-2 years if stored properly. Freezing fruit is another example.  Our family enjoys going berry picking every summer we can freeze them and enjoy them months later. If you’re willing to put in the labour of picking your own… it can save quite a bit. On the opposite end of the scale we really try to plan ahead our meals for the week.  By doing this it allows us to really see what we are eating and how much we need to buy. It’s amazing how much you can save by just planning ahead.

How can people find you?

Online at, where you can have your order shipped anywhere in Canada or the US.

Or you can find us on Facebook: or Twitter: @URaaw


Thanks so much Adam, for taking the time to answer my questions!


Adam is generously giving away a U-RAAW! prize package!

URaaw Prize Pack for The Real Food Guide Readers

Up for grabs for one lucky winner is a prize package from U-RAAW! consisting of:

To enter the giveaway, just follow the instructions on the widget below. Make sure that you leave a comment on the blog about how you would customize your bars *and* also check it off on the widget so that your entry counts! a Rafflecopter giveaway

Vivian is the founder of the Real Food Guide and a Registered Holistic Nutritionist (RHN) who believes that each individual needs to go on their own Real Food Journey to find what works. While she herself eats a diet of real food (aka a paleo diet), some people may find that they can flourish on a vegetarian diet instead. However, universal to optimal health and well-being is good quality, nutrient-dense, Real Food.

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August 27 |

54 thoughts on “Q & A with Real Food Producer: U-RAAW!

  1. Katie says:

    This is such a cool concept, I love it and can’t wait to share this product with my clients! I would love a bar with….cacao powder I think! SO many choices, that is a tough question. I also love maple syrup and coconut and blueberries lol

  2. Sara says:

    Wow, how awesome is this! Too bad I didn’t have these today as I dropped my homemade turkey veggie soup on the cafeteria room floor today at lunch & could have used these! WIll have to certainly try them. Its so hard to find good quality snacks!

  3. Alex says:

    Umm, how amazing is this?! I would go for the NZ whey and/or sprouted chia powder for the protein…and cacao nibs of course…dates..almond butter…I can see how it would be easy to get carried away! OOH maca, yes!

  4. Becky says:

    Love this idea! So many tasty options.. I’d choose cashew butter, dates, sprouted chia powder, hazelnuts, coconut, tart cherries, clover honey, whole oats, choc hazelnuts, cacao and sea salt. Craziness!

  5. Marianne says:

    So many choices! Maybe pecans, coconut, cacao, dates, maple syrup.

  6. Tarah says:

    I think I would choose the exact same flavor that you did! You can’t go wrong with chocolate and nut/seed butter!

  7. Stephanie Altmeyer says:

    This sounds awesome! I guess almond butter,sprouted chia seeds, cacao, coconut, honey…. easy to get carried away!

  8. Brie says:

    I don’t even know where to start! So exciting!! Almond butter, coconut, honey, chocolate, pumpkin seeds… but I am up for suggestions!

  9. Adam says:

    Hi Everyone,

    This is Adam Franklin form U-RAAW! and I just wanted to stop by to say hello. Thanks for all of your comments, and thank you Vivian for publishing this post!

    When it comes to choosing ingredients for these bars, the truth is that you really can’t go wrong! We’ve made thousands of bars and we’ve found that some of the most random ingredient combinations taste absolutely incredible.

    One of my personal favourite ingredient combinations: Raw almond butter, medjool dates, dark chocolate chunks, raw clover honey, hemp protein, vanilla, sea salt.

    If anyone has any questions about anything in the article, ingredients, our company, etc., please let me know :D

  10. Kim says:

    Ohh, what a tough one!
    Probably U-RAAW! base, whey protein, brazil nuts, apricots, and vanilla extract!

  11. Nick Cole says:

    Cashew butter, chocolate chips, coconut, hemp powder……ohhh so many options!! This is so cool :)

  12. Patty vazquez says:

    this are all amazing but almond butter is one of our favorite thank you all so much for this amazing giveaway

  13. cheri says:

    Caramel chocolate sea salt.

  14. Amy I says:

    I would like some bars that are mostly nuts. I used to eat a nut bar that was made by a company in California that was bought by a larger company and the product is made in China. :-( I just don’t trust the quality of ingredients any longer. I’ve been looking for a replacement for years. I’m hoping I’ve found it here.

  15. Belinda clute says:

    Adam, that combination sounds absolutely wonderful. I think that would be my choice!

  16. Jim McMichael says:

    Would like to try U-RAAW products – they sound pretty good!

  17. Malinda says:

    I love anything with coconut and chocolate but I would love to try your favorite bar Adam, it sounds so good. I wish I had known about these when I had been on vacation. I will have to make sure I have some for my next one!

  18. This is such an awesome concept! I love that the products are organic and that there are no additives or preservatives. I’m with Malinda, anything with chocolate chips and coconut is a winner in my book, but I’d also love to try the powder mixes as well for smoothies,

  19. Carina says:

    I would love to try the raw base with chocolate, coconut and pistachio.

  20. Barbara says:

    Fantastic idea! Definitely tart cherries and banana chips and coconut oil. Perhaps a cashew butter base? What do you think?!

  21. Audra says:

    Definitely something w/o nuts so my kiddos could eat them for a school snack! What a great concept and company. Thank you for the opportunity to win a package!

  22. Karen Coleman says:

    Thank you for bringing this product to my attention. I’m new to this way of eating and just starting to learn about eating Paleo. I like your version but would also like cranberries and hazelnuts.

  23. Alex B. says:

    This is such an awesome idea!! My bars would have an almond butter base, sprouted chia, pumpkin and sunflower seeds, goji berries, dried cherries, cacao nibs, cinnamon, maca, clover honey, and sea salt. Yummm!

  24. Barbara Blundell says:

    This is a great idea. I love things with pistachios, coconut, almost any dried berries and sea salt.

  25. Fidiya says:


    I wonder what the bar would taste like! Thank you :)

  26. Dana DeLorenzo says:

    The U-Raww products look amazing! Can’t wait to try them. Please let me know if they can be found south of Boston!

  27. Cheryl Keeney says:

    My favorite would be made with:
    Cashew butter, dates, sprouted chia protein, hazelnuts, coconut, clover honey, rice crisps, cinnamon, choc. chips and vanilla extracts.
    Custom made bars are such a fantastic idea.

  28. Krissie says:

    That sounds great. Would love to try it.

  29. Teresa says:

    Would love to try.

  30. Joanna says:

    Id like a pork bar made with bacon!!! Chocolate can join the party, too!

  31. Sarah says:

    These bars sound amazing. I live alone so there is no one to “encourage” me to cook something healthy in the evening after a long day at work. I love the convenience of having something super healthy with no prep time.

  32. Erin Carter says:

    Sounds like an amazing company! Would love to win a sample :)

  33. phyllis says:

    What a fantastic, unique idea. I love the idea of choosing what I want and naming it. Heehee, creative. I’d like nutbutter, Brazil Nuts, Pecans, Cranberries, Chia seeds, Vanilla Extract, Coconut oil. The list could go on. I love the idea and would really love winning the giveaway.

  34. Susan Hatstat says:

    I would love something with cashews and caramel. There are not enough bars out there that have that combination – both my favorites. Thanks for the opportunity to share and possibly win.

  35. Veronica says:

    I would definately have almond butter, chia seeds, vanilla extract, coconut, tart cherries, and flaxseed.

  36. Clare Lewis says:

    Chocolate and nuts for sure. Add in some seeds and caramel too. Skip the coconut, not in my like zone. These bars sound so good.

  37. Bonnie Sanders says:

    Love Chocolate Nibs

  38. Renetta says:

    My customized energy bar would be:

    With cashew butter and dates as the base
    Brown Rice and Hemp Protein as my Protein and Omega boosts
    Loaded with Pistachios (my favorite) and walnuts

  39. Amy Ayers says:

    So many tasty options to choose from – dates, sunflower butter, sprouted chia powder, flaxseeds, sunflower seeds, coconut, peaches, honey, cacao nibs, vanilla extract, cinnamon and pumpkin seed. I LOVE that there is a way to make these bars nut-free.

  40. kaity ford says:

    I love Adams personal perspective on health. It is so true, that one single diet with satisfy everyone because each person is different. It is all about learning about YOU.

  41. Marsha says:

    cacao nibs, coconut and almonds sounds just wonderful, but there are so many options. all would be nom nom.

  42. Barrie says:

    My energy bars would have peanut butter, whey protein, pumpkin seeds, peaches, clover honey, white oats, vanilla extract, and maca.

  43. alia says:

    Excellent! I love how we can customize with wholesome ingredients…hope business booms as these are healthy quick portable foods that take time to make at home…awesomeness!

  44. Stephanie says:

    Anything Chocolate chippy!

  45. Lorraine says:

    I love the build your own concept and already ordered a box!

  46. Brian says:

    So hard to pick a concoction for one of your bars. first one I came up with was sunflower butter, sprouted chia powder, brazil nuts, coconut, clover honey, cacao nibs and cacao.
    Second one had cranberry and coconut, third had a mixture of….

  47. Christina says:

    Cashews, peanut butter, chocolate chips, and vanilla extract :)

  48. Dion says:

    My favourite element of any health food snack is being able to replicate the flavours and digest it in numerous forms so for me- i would love my custom bar to also be consumed as a power shake in the morning.
    Great product and a huge congrats.

  49. Tracy says:

    Yumm. I would want almond butter, sprouted chia powder, almonds, cranberries, coconut, and cacao! :)

  50. Makenzie Jones says:

    This is AWESOME! I am always cooking and whipping up healthy recipes to fuel my workouts and runs, and I’ve even made my own protein bars. I’ve always thought that it would be neat to get some made for me, and now I really can! If I got to customize my own bars, I would use the URAAW base, chia, hemp seeds, apple, coconut nectar, fiber syrup, brown rice crisps, cacao nibs, chocolate hazel nuts, bee pollen, and maca. These would all give me an extra boost as some are ingredients that I don’t get to use here at home.

  51. DEBBIE S says:


  52. Patty vazquez says:

    so excited i won thank you guys so much can’t wait to try them :-)

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