Q & A with Real Food Producer: U-RAAW!54
Editor’s Note: A while back Adam Franklin of U-RAAW! offered to send me a box of custom-made energy bars. Once I learned that they were made with raw, quality ingredients, and from the city where I went to university, I had to try them. My custom bars had dates, sunflower butter, sprouted chia powder, clover honey, chocolate chips, vanilla extra and cacao. The fun part was, not only did the bars come in exactly the flavor I chose, I also got to name them too! They tasted amazing. The only problem I had with these real food bars was that they went a little too quickly once my son got his hands on them. Since my bars were nut-free, they made for a good treat to include with school lunhces. They were also a good substitute for homemade snacks when I didn’t have time to make my own. They’re so good that I wanted to help Adam spread the word about his biz, and I asked him a few questions about it, and his real food philosophy. Once you’ve read all about Adam and U-RAAW!, you’ll want to enter the giveaway at the bottom of the post for a chance to win your own box of custom energy bars and more!
Do you have a personal food philosophy, and if so, what is it?
I’ve researched and experimented with many different diets over the last 10 years (i.e. Paleo, vegan, raw, gluten-free, etc.) and have come to the conclusion that there is no single diet that suits every individual.
We each have unique nutritional requirements based on our age, gender, activity level, genetics etc. My belief is that we need to find out what works best for each of us through trial and error and allergy testing. Many of us have food intolerances and don’t even know!
Tell us a bit about your business. How long have you been at it?
My wife (Kathryn Marcella, pictured above) and I began developing U-RAAW! last spring, and we have been focusing on growing it to “spread the health” ever since. Building a new business from the ground up has been an amazing experience. It has been a lot of hard work with plenty of ups and downs, but we find it extremely rewarding. The process has been long, but we have learned so much and are excited that we are now at the stage where we can share our product with the North American market. We are very passionate about healthy eating and living a healthy lifestyle, and are excited to share this passion with others.
What do you think is the biggest challenge people face in eating real food?
Lack of time… the majority if us lead extremely busy lives and juggling work with family time, social time, and other obligations can be quite challenging. Although our health should be one of our top priorities, we often neglect it until significant health problems are present. And this ties right in to part of the reason why we developed this business. We wanted people to have the opportunity of building their own healthy portable snacks so their are no excuses the next time they are short on time and need a quick snack.
As a nutritionist, I love knowing that there are people like you out there, to help busy people find ways to eat better in their own homes. Do you have a signature healthy dish or a dish that you like to make? Would you share the recipe?
We have quite a few recipes that our family enjoys. Two of our favourites are: vegan banana blueberry muffins and Chia pudding. We often make larger batches of food when cooking or baking really saves on time. If you are making a batch of soup, or veggie chilli for example, why not make an extra serving or two that you can freeze and eat another day? Or baking muffins for the kids lunches… make a double batch. Having an assortment of tasty homemade meals in the freezer comes in handy on nights when time is tight and the kids need something in their stomachs stat!
What’s your best tip for getting the best bang for your buck, when it comes to getting quality food?
Buying certain foods in large batches can really help keep costs down. Most nuts, seeds and dried fruit can be frozen and will last for 1-2 years if stored properly. Freezing fruit is another example. Our family enjoys going berry picking every summer we can freeze them and enjoy them months later. If you’re willing to put in the labour of picking your own… it can save quite a bit. On the opposite end of the scale we really try to plan ahead our meals for the week. By doing this it allows us to really see what we are eating and how much we need to buy. It’s amazing how much you can save by just planning ahead.
How can people find you?
Online at http://www.uraaw.ca, where you can have your order shipped anywhere in Canada or the US.
Thanks so much Adam, for taking the time to answer my questions!
Adam is generously giving away a U-RAAW! prize package!
Up for grabs for one lucky winner is a prize package from U-RAAW! consisting of:
To enter the giveaway, just follow the instructions on the widget below. Make sure that you leave a comment on the blog about how you would customize your bars *and* also check it off on the widget so that your entry counts! a Rafflecopter giveaway
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